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    Axel Sooriah.

    Applied AI Evangelist · Enterprise AI Adoption · Community Builder

    axel.sooriah@gmail.com·linkedin.com/in/axelsooriah·axelsooriah.com·France · UK Right to Work · Open to relocation APAC

    Summary

    Applied AI Evangelist at Atlassian. I embed with enterprise teams across healthcare, finance and automotive and build the agents, demos and adoption plays that move AI from pilot to daily use. I speak at community and industry events and host two product podcasts (one #1 in France). Co-founded Panash; employee #1 at an AI startup before that.

    Experience

    PM & AI Evangelist · Atlassian
    Jan 2024 – Present

    Build and run Atlassian's enterprise evangelism motion for the "builder" audience from the ground up — workshops with customer teams, briefings with their executives. Codify what works into playbooks and content reused across sales and partner enablement.

    Drove enterprise AI adoption across 250+ companies in healthcare, finance, automotive and retail — taking teams from first agent build to daily-use workflows.
    Built live agent demos and automation workflows that teams adopted into their daily work.
    Spoke on agentic AI at 30+ talks and workshops across community and industry events.
    Host Product in Practice, Atlassian's product podcast — practitioner stories from Lovable, The Browser Company and Webflow.
    Co-Founder · Panash
    Sep 2020 – Aug 2023

    Co-founded a boutique product studio — consulting, coaching and training for product teams across European scale-ups and enterprises.

    Grew from zero to €1.1M revenue in 15 months as a team of three.
    Created Product Squad — France's most-listened-to PM podcast, 100k+ downloads.
    Clients included Atlassian, Contentsquare, Doctolib and Deezer.
    Product Lead · 11:FS Foundry
    Sep 2019 – Sep 2020

    Led product on a modular core-banking platform for banks and fintechs — ledger, transactional banking and back-office configuration.

    Shipped the 11:Money mobile banking app in under eight weeks with a small cross-functional team.
    Owned the ledger, transactional banking and configuration domains end to end.
    Head of Sales Engineering · Coveo Qubit
    Nov 2015 – Jun 2017

    Built and led sales engineering across Northern Europe after Coveo Qubit's $40M Series C.

    Stood up the SE function from scratch across the region.
    Led 60 pre-sales engagements with BMW, Mercedes and Carrefour — $36M pipeline at a 35% win rate.
    Product Manager · Advalo
    Jul 2014 – Oct 2015

    Employee #1 at an AI-driven Customer Data Platform founded by ex-Google and ex-Yahoo engineers. Set up product and engineering from the ground up.

    Hired the engineering team and shipped the MVP in under 18 months.
    Signed the first enterprise client; Advalo raised a $6M Series A in 2017.
    Previously:Led product at Barclays UK Mobile Banking (6M MAUs, regulated environment, ranked #1 banking app by Forrester 2018) and Verisure (2M MAUs across 15 markets).

    Community

    Podcasts

    Product in Practice · Atlassian2024 – Present

    The Atlassian product podcast. Practitioner stories about building and shipping with AI. Leaders from Lovable, The Browser Company, Webflow and more.

    Product Squad · #1 in France2020 – Present

    The number-one product podcast in France. 100k+ downloads. CxOs from Superhuman, Accor, BackMarket, Mirakl, SNCF Connect and more.

    Boards & Teaching

    Board Member · La Product Conf, ParisPresent
    Guest Lecturer · ESSEC Business SchoolPresent

    Education

    MIAGE · MSc Computer Science Applied to Business Management · Université de Rennes I
    AI Nanodegree · Udacity

    Languages

    English (native) · French (native)

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