Axel Sooriah.

    Applied AI · Solutions Engineering · Enterprise Adoption

    axel.sooriah@gmail.com·linkedin.com/in/axelsooriah·axelsooriah.com·France · UK Right to Work · Open to relocation to US & APAC

    Summary

    Enterprise AI and solutions engineering leader with 10+ years of experience spanning technical pre-sales, product engineering and enterprise technology adoption. At Atlassian, advise a portfolio of 125 customer accounts, including 64 Strategic and Enterprise organisations, and own technical account plans for 10 priority customers. Guide enterprise teams through AI discovery, use-case prioritisation, technical evaluation and adoption planning. Hands-on experience designing agentic workflows, retrieval systems and AI evaluation mechanisms. Previously led Northern European sales engineering at Qubit, supporting 60 enterprise engagements and a $36M pipeline.

    Featured build

    AI sales assistant for a manufacturer ↗ · Independent client proof of concept

    Designed a multilingual AI assistant for technical sales teams using hybrid retrieval, rank fusion and model routing, with source-grounded answers and independent claim verification. Intentional integration of privacy, confidentiality and security best practices with PII masking, EU-pinned model calls, zero data retention, role-based access control and a daily spend cap per user. Hardened against prompt injection with code-level controls. An initial pilot surfaced numerous cases of missing, incomplete or conflicting source documentation, creating an actionable improvement backlog for the product team.

    More builds and the full case studies →

    Technical expertise

    AI architecture. Agentic workflows, retrieval systems, hybrid search, model routing, claim verification and evaluation.

    Engineering. Working knowledge of Python, TypeScript, React and Playwright; build web applications and automation with AI coding agents such as Claude Code and Codex.

    Enterprise solutions. Technical account planning, proof-of-concept evaluation, enterprise discovery, adoption strategy and technical pre-sales.


    Experience

    Applied AI Evangelist · Atlassian
    Jan 2024 – Present

    Build and run Atlassian's enterprise evangelism motion for the builder audience: workshops with customer teams, executive briefings, live agent demos and POC consultations. Turn field learning into playbooks and content reused across sales and partner enablement.

    Worked with enterprise teams across healthcare, finance, automotive and retail to identify practical AI use cases and support their evaluation.
    Own technical account plans for 10 priority enterprise customers with their account teams: how teams work today, the target technical setup, dated milestones and adoption motions; advise on AI use-case prioritisation and proof-of-concept evaluation.
    Supported enterprise customers progressing from pilot to enterprise licensing, contributing to broader adoption; at one customer, monthly active users represent 90% of paid licences.
    Built live agent demos and automation workflows for technical workshops and proof-of-concept consultations.
    Co-Founder · Panash
    Sep 2020 – Aug 2023

    Co-founded a boutique product studio — consulting, coaching and training for product teams across European scale-ups and enterprises.

    Grew from zero to €1.1M revenue in 15 months as a team of three.
    Ran Product Squad alongside Panash — France's most-listened-to PM podcast, 100k+ downloads.
    Clients included Atlassian, Contentsquare, Doctolib and Deezer.
    Product Lead · 11:FS Foundry
    Sep 2019 – Sep 2020

    Led product on a modular core-banking platform for banks and fintechs — ledger, transactional banking and back-office configuration.

    Shipped the 11:Money mobile banking app in under eight weeks with a small cross-functional team.
    Owned the ledger, transactional banking and configuration domains end to end.
    Group Product Manager, Strategy & Digital Product · Verisure
    Sep 2018 – Aug 2019

    Led global digital product at Europe's largest monitored alarm company — about 2M monthly active users on the flagship app.

    VP, Mobile Platform & Innovation · Barclays UK
    Jul 2017 – Aug 2018

    Drove the product agenda for Barclays Mobile Banking, the UK's most-used banking app at the time — 6M monthly active users in a regulated environment.

    Head of Sales Engineering · Qubit
    Nov 2015 – Jun 2017

    Built and led sales engineering across Northern Europe after Qubit's $40M Series C.

    Stood up the SE function from scratch across the region.
    Led 60 pre-sales engagements with BMW, Mercedes and Carrefour — $36M pipeline.
    Product Manager · Advalo
    Jul 2014 – Oct 2015

    Employee #1 at an AI-driven Customer Data Platform founded by ex-Google and ex-Yahoo engineers. Set up product and engineering from the ground up.

    Previously:Freelance product marketing for IoT platform Actility, building its sales enablement from scratch; co-founded the digital agency Monsieur Media; trainee front-end developer at Plan.Net (HTML, CSS, JavaScript).

    Community

    Podcasts

    Product in Practice · Atlassian2025 – Present

    The Atlassian product podcast. Practitioner stories about building and shipping with AI.

    Product Squad · #1 in France2020 – Paused

    The number-one product podcast in France. 100k+ downloads.

    Speaking

    Spoke at 30+ conference sessions, panels and webinars, from product transformation to agentic AI, at Atlassian Team (US and Europe), INDUSTRY, La Product Conf and Product School.

    Boards & Teaching

    Board Member · Augmented, ParisPresent
    Guest Lecturer · ESSEC Business SchoolPresent

    Education

    MIAGE · MSc Computer Science Applied to Business Management · Université de Rennes I
    AI Nanodegree · Udacity

    Languages

    English (native) · French (native)

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