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    Axel Sooriah.

    Applied AI Evangelist · Builder · Enterprise GTM

    axel.sooriah@gmail.com·linkedin.com/in/axelsooriah·axelsooriah.com·France · UK Right to Work · Open to relocation to US & APAC

    Summary

    Applied AI Evangelist at Atlassian. I embed with enterprise teams across healthcare, finance and automotive and build the agents, demos and adoption plays that move AI from pilot to daily use. I speak at community and industry events, host Atlassian's Product in Practice podcast, and created Product Squad (#1 in France). Co-founded Panash; employee #1 at an AI startup before that.

    Experience

    Applied AI Evangelist · Atlassian
    Jan 2024 – Present

    Build and run Atlassian's enterprise evangelism motion for the "builder" audience from the ground up — workshops with customer teams, briefings with their executives. Codify what works into playbooks and content reused across sales and partner enablement.

    Drove enterprise AI adoption across 250+ companies in healthcare, finance, automotive and retail — taking teams from first agent build to daily-use workflows.
    Built live agent demos and automation workflows that teams adopted into their daily work.
    Spoke at 30+ conference sessions, panels and webinars, from product transformation to agentic AI, at Atlassian Team (US and Europe), INDUSTRY, La Product Conf and Product School.
    Led Atlassian's State of Product sessions at Team '25 Europe and Team '26 Europe; co-authored the Atlassian Product Discovery Handbook with Tanguy Crusson.
    Host Product in Practice, Atlassian's product podcast — practitioner stories from Lovable, The Browser Company and Webflow.
    Co-Founder · Panash
    Sep 2020 – Aug 2023

    Co-founded a boutique product studio — consulting, coaching and training for product teams across European scale-ups and enterprises.

    Grew from zero to €1.1M revenue in 15 months as a team of three.
    Ran Product Squad alongside Panash — France's most-listened-to PM podcast, 100k+ downloads.
    Clients included Atlassian, Contentsquare, Doctolib and Deezer.
    Product Lead · 11:FS Foundry
    Sep 2019 – Sep 2020

    Led product on a modular core-banking platform for banks and fintechs — ledger, transactional banking and back-office configuration.

    Shipped the 11:Money mobile banking app in under eight weeks with a small cross-functional team.
    Owned the ledger, transactional banking and configuration domains end to end.
    Group Product Manager, Strategy & Digital Product · Verisure
    Sep 2018 – Aug 2019

    Led global digital product at Europe's largest monitored alarm company — about 2M monthly active users on the flagship app.

    Federated distributed teams across 15 markets under a shared product vision.
    Drove acquisition and retention through four teams across iOS and Android.
    VP, Mobile Platform & Innovation · Barclays UK
    Jul 2017 – Aug 2018

    Drove the product agenda for Barclays Mobile Banking, the UK's most-used banking app at the time — 6M monthly active users in a regulated environment.

    Led a team of PMs across authentication, customer satisfaction and platform features.
    Contributed to the app being ranked #1 in the UK by Forrester in 2018.
    Trained 20 product managers in API programming with Node.js.
    Head of Sales Engineering · Qubit
    Nov 2015 – Jun 2017

    Built and led sales engineering across Northern Europe after Qubit's $40M Series C.

    Stood up the SE function from scratch across the region.
    Led 60 pre-sales engagements with BMW, Mercedes and Carrefour — $36M pipeline at a 35% win rate.
    Product Manager · Advalo
    Jul 2014 – Oct 2015

    Employee #1 at an AI-driven Customer Data Platform founded by ex-Google and ex-Yahoo engineers. Set up product and engineering from the ground up.

    Hired the engineering team, shipped the MVP and signed the first enterprise client.
    Advalo went on to raise a $6M Series A in 2017.
    Previously:Freelance product marketing for IoT platform Actility, building its sales enablement from scratch; co-founded the digital agency Monsieur Media; trainee front-end developer at Plan.Net (HTML, CSS, JavaScript).

    Community

    Podcasts

    Product in Practice · Atlassian2025 – Present

    The Atlassian product podcast. Practitioner stories about building and shipping with AI. Leaders from Lovable, The Browser Company, Webflow and more.

    Product Squad · #1 in France2020 – Paused

    The number-one product podcast in France. 100k+ downloads. CxOs from Superhuman, Accor, BackMarket, Mirakl, SNCF Connect and more.

    Product with Panash · English2021 – 2023

    30 episodes with product leaders, in English. Guests including Marty Cagan, Teresa Torres, Petra Wille and Hubert Palan.

    Boards & Teaching

    Board Member · Augmented, ParisPresent
    Guest Lecturer · ESSEC Business SchoolPresent

    Education

    MIAGE · MSc Computer Science Applied to Business Management · Université de Rennes I
    AI Nanodegree · Udacity

    Languages

    English (native) · French (native)

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