Laura Burkhauser: Building AI habits that ship | Product in Practice
What we got into
Laura is CEO at Descript, where she shipped Underlord, an AI co-editor for video creators. We talked about how she's built AI habits across her team — not by mandating tools, but by helping people find their own "beach moment" that makes AI personally click. We walked through her simulate-automate-delegate framework and watched a live demo of automating an entire post-launch workflow end-to-end.
What I took away
The idea that's stuck with me most is that context is the new currency for junior PMs. The tasks that used to earn you a seat in the room — taking notes, building decks — are being automated away. The PMs who thrive will find new ways to generate and leverage context. I also appreciated Laura's framing: don't make AI a burning platform. Lead with excitement, not fear.
Where this connects
The simulate-automate-delegate framework is something I've been adapting for product teams at Atlassian. A practical breakdown of how to run it is in the works.