Delivering on your product transformation: Moving from project to product

Atlassian Community Event (ACE) in Austin, TX. 72 attendees gathered to explore the shift from project-based to product-focused delivery — covering organizational mindset, value-driven prioritization, aligned roadmaps, and how Jira Product Discovery enables product transformation. Moderated by the ACE Austin chapter leads: Suze Treacy (Architeq), Larry Brock, Luis Machado (Praecipio), and Jess Moss.